In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an indepth understanding of whats essential to any business plan, whats appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors discuss the whys and hows of conducting market research. We would like to show you a description here but the site wont allow us. This page offers information to help in the process of performing market research.
Concepts addressed include surveys of online marketers, customer satisfaction surveys, tips and articles to help the new researcher, a market research discussion forum, focus groups, mail surveys, Internets influence on consumer industries and targeting the University Patents, Inc. educational research business plan executive summary.
University Patents, Inc. is a startup company serving as a technology transfer conduit between universities and the business sector specializing in licensing. Marketing Plan The information for this article was derived from many sources, including Michael Porters book Competitive Advantage and the works of Philip Kotler. Concepts addressed include generic strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Information and suggestions regarding business risk management and safeguards do not necessarily represent Wells Fargos business practices or experience.
Please contact your own legal, tax, or financial advisors regarding your specific business needs before taking any action based upon this information. How to do a market analysis for a business plan A key part of any business plan is the market analysis. This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.